Science, Art, Litt, Science based Art & Science Communication
"The drift from art to science, from emotional to rational, from right side of the brain to left, has eclipsed the magic that made marketing so marvellous", said somebody recently.
"No,way" is my emphatic reply. I have reasons to say this because only people who don't know the magic of science say this.
Science and technology are a part of our lives and culture now. We cannot throw them out of the window and still enjoy the movies, TV, cooking, creating art in so many forms and do several other things in our daily lives and live a fulfilled life.
Finding the right balance between magic and logic is necessary to conjure exceptional experiences and that is where science - art interaction comes in to fill the gap.
(to be continued)
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