Share 'Sci-com: How much Entertainment is too much while communicating science'

Recently one professor advised me to add some jokes to my articles related to science communication because, according to him, most people who read them are commoners and they will be interested in 'more entertainment'.  Most of the scientists I work with don't agree to 'dumb down' their work. "Bring your readers to our level, don't degrade our science to the entertainment levels of the public"…