Techies and artists collaborate for mobile designs!

Ever wondered about the brains behind mobile phone designs? It is not just brilliant techies, but also a diverse creative pool ranging from ethnographers to sociologists to artists.

 For the mobile phone brand  Nokia the designs are outcome of a collaborative and continuous process that take years to materialize. According to Mr. Vipul Mehrotra, Nokia India's director and head of smart devices, the people involved in designing are a diverse mix such as ethnographers, sociologists, consumer researchers and artists, among others. A cross section of functions.... a lot of research and foresights are involved in designing a mobile phone. It is more of a collaborative effort and a continuous process that takes years. Indian market provides a lot of thinking for mobile phone designs. Colour is one of the influencing factors.. And artists provide these designs and colours! 

PTI