Lets discuss ONLINE Art Gallery successes: Our Research team discovered that the world's leading ART RESOURCE for Art Collectors & Professionals is NOW permitting art to be listed for FREE.
That’s the view of Lawson Bell, owner of Bell Fine Art in Winchester, UK who says that embracing new talent has helped his business survive when others have been forced to close. For the past 25 years Bell Fine Art, has been trading from Parchment Street in the historic city of Winchester in the county of Hampshire and in that time interest in antique paintings has plummeted as buyers increasingly prefer contemporary work.
“We have had to move with the times,” says Mr Bell, whose parents established the gallery in nearby Alresford in 1977. “In 1987, 90 per cent of my sales were Victorian masters with the remainder being made up of contemporary originals. Today, just five per cent of my sales are antique paintings and 95 per cent are contemporary originals.
“People will happily spend £2,000 on a contemporary painting but there are so few about that would do that on an antique one. I exhibit at the affordable art fairs and at the one in Bristol recently I was mildly surprised to see customers in their 50s and 60s buying contemporary work – 20 years ago they would have bought antique works.”
Another change has been that customers are no longer interested in purchasing posters and getting them framed. “This was big business in the early days,” recalls Mr Bell. “We used to devote the whole of the ground floor to posters where customers could browse through folders of them at their leisure and then we would frame them up. That market has all but disappeared and so we just carry a couple of catalogues now.”
One of the first things to do before buying art is to empower yourself by reading up on art, visiting local art galleries, meeting artists and other people who are actively involved in this field. Talk to artists, consultants and curators to get insights about the functioning of the art market and to also network with like-minded people. Find out about current trends, read about exhibitions and reviews, and try to get a sense of the art market, prices and resale options. Look at images and artworks to get an idea about the kind of art that you prefer. Are you inclined towards traditional paintings, contemporary art or perhaps experimental art? It helps to be clear about what you enjoy and what kind of art engages you. Next find out about reputed galleries and dealers. Visit galleries to see how comfortable you feel while interacting with them. If you are planning to buy art from an online source, find out about safe and credible sites who deliver authentic works. Check with galleries if there is a buy back clause or if they will help you in reselling at a future date. Get familiar with provenance and authenticity and all the necessary precautions that you must take to ensure you buy an original artwork which is authentic.
Why are you buying?
I find that it is also important to establish your reasons for buying art – is it to cover up a vacant wall or floor space, is it a part of your investment portfolio or do you want to start building an art collection? It helps in deciding the kind of art that you should buy and also in planning a budget for it. It is always a good idea to begin in a small way and put in only a small amount of money in the artwork initially. You could then see how you feel about the entire process, how the artwork engages you and how confident you feel about investing larger sums in art.
Budget
Perhaps the most important criterion, allocate a budget for art and put in sufficient effort to stay within it. It is often easy to get carried away and spend much more than you had initially intended. Decide if you are going to spend small sums over a period of time or whether it is going to be a one-time investment for you. Do make sure that it is only a small percentage of your disposable income and not a portion of your primary investment portfolio.
http://psycnet.apa.org/journals/psp/104/6/1060/ Attitudes without objects: Evidence for a dispositional attitude, its measurement, and its consequences. Hepler, Justin; Albarracín, Dolores Journal of Personality and Social Psychology, Vol 104(6), Jun 2013, 1060-1076. doi: 10.1037/a0032282 We hypothesized that individuals may differ in the dispositional tendency to have positive vs. negative attitudes, a trait termed the dispositional attitude. Across 4 studies, we developed a 16-item Dispositional Attitude Measure (DAM) and investigated its internal consistency, test–retest reliability, factor structure, convergent validity, discriminant validity, and predictive validity. DAM scores were (a) positively correlated with positive affect traits, curiosity-related traits, and individual preexisting attitudes; (b) negatively correlated with negative affect traits; and (c) uncorrelated with theoretically unrelated traits. Dispositional attitudes also significantly predicted the valence of novel attitudes while controlling for theoretically relevant traits (such as the Big 5 and optimism). The dispositional attitude construct represents a new perspective in which attitudes are not simply a function of the properties of the stimuli under consideration, but are also a function of the properties of the evaluator. We discuss the intriguing implications of dispositional attitudes for many areas of research, including attitude formation, persuasion, and behavior prediction. And this could be used in marketing! This is how it is done: We all have that friend. The Debbie Downer who finds fault with sunshine and lollipops and sees a perpetually half empty glass. Well, it turns out being such a drag might be part of their individual personality—a dimension researchers are calling “dispositional attitude.”
A new study says people with a negative dispositional attitude will, as a rule, dislike things. All things. In other words, haters gonna hate.
Researchers created a scale that required people to report their attitudes towards things like architecture and camping. They found people with positive attitudes were generally open and curious, and tended to follow positive behaviors like recycling and driving carefully. The negative Nellies: not so much. The study is in the Journal of Personality and Social Psychology. [Justin Hepler and Dolores Albarracín, Attitudes without objects: Evidence for a dispositional attitude, its measurement, and its consequences]
Researchers say this personality trait could also be used for marketers—rather than convincing those with a negative dispositional attitude to like their product, they could just convince them to dislike everybody else’s. http://www.scientificamerican.com/podcast/episode.cfm?id=some-see-e...
The Elaboration Likelihood Model (ELM) posits that when people are motivated and able to carefully evaluate messages they tend to be persuaded by central aspects of a message (e.g., the strength of its arguments). In contrast, when they are not motivated or able to elaborate, they tend to be persuaded by more peripheral aspects of a message (e.g., the attractiveness or professional credentials of a speaker). Groundbreaking work by psychologist Shelly Chaiken and others emerged around the same time making similar claims. These theories were a watershed moment in the field, and have been proven to be hugely powerful and influential frameworks for understanding persuasion across a variety of contexts and fields. http://blogs.scientificamerican.com/mind-guest-blog/2013/09/16/the-...
Marketers need to regard marketing as a science and not an art
I think the biggest shift that marketers need to make is to regard marketing as a science and not an art. Brands have the ability to leverage data to be contextual and predictive. They can serve consumers with the right message at the right time: marketing a cold drink on the hottest day for instance. With the proliferation of mobile devices and targeting, it's moving into a predictive space. Data is so robust that brands can start to predict what consumers want even before they think it and g ..
Dr. Krishna Kumari Challa
Feb 25, 2011
Dr. Krishna Kumari Challa
http://artradarjournal.com/2011/11/09/young-indian-artists-struggle...
http://articles.economictimes.indiatimes.com/2011-09-08/news/301303...
Nov 10, 2011
Dr. Krishna Kumari Challa
http://artinfo.com/photo-galleries/slideshow-artauctions-power-100
Dec 1, 2011
Dr. Krishna Kumari Challa
Jan 31, 2012
Dr. Krishna Kumari Challa
Jan 31, 2012
Dr. Krishna Kumari Challa
http://www.iol.co.za/business/personal-finance/science-of-artistic-...
Science of artistic value
Art price Index:
http://www.citadelartpriceindex.co.za/ENG/Pages/Default.aspx
May 3, 2012
Dr. Krishna Kumari Challa
Online art market: some tips
http://finance.boston.com/boston/news/read/20966998/growth_of_onlin...
May 11, 2012
Dr. Krishna Kumari Challa
http://www.linkedin.com/groupItem?view=&srchtype=discussedNews&...
Royalties for artists
May 12, 2012
Dr. Krishna Kumari Challa
http://finance.boston.com/boston/news/read/20966998/growth_of_onlin...
Growth of Online Galleries Presents Challenges for Artists, Photographers and Art Collectors
May 12, 2012
Dr. Krishna Kumari Challa
http://www.linkedin.com/groupAnswers?viewQuestionAndAnswers=&di...
Lets discuss ONLINE Art Gallery successes: Our Research team discovered that the world's leading ART RESOURCE for Art Collectors & Professionals is NOW permitting art to be listed for FREE.
May 12, 2012
Dr. Krishna Kumari Challa
http://www.huffingtonpost.com/mat-gleason/twelve-art-world-habits-t...
http://www.linkedin.com/groupItem?view=&srchtype=discussedNews&...
May 21, 2012
Dr. Krishna Kumari Challa
http://www.bbc.co.uk/news/science-environment-18527147
No link between art's emotional value and price
"Emotional arousal has no impact on the value of the work of art."
Jun 21, 2012
Dr. Krishna Kumari Challa
Three things to follow to successfully market your art?! ( According to the author of this article ): http://www.artprintissues.com/2012/08/successful-art-careers-using-...
Aug 14, 2012
Dr. Krishna Kumari Challa
http://www.artistsnetwork.com/articles/business-of-art/strengthen-y...
Strengthen Your Business: 7 Lessons for Leading, Marketing, Using Time Wisely and More, by Marcia Hoeck
Dec 10, 2012
Dr. Krishna Kumari Challa
http://uk.blouinartinfo.com/news/story/842768/top-10-career-tips-by...
Dec 28, 2012
Dr. Krishna Kumari Challa
Top 10 Career Tips by Art Recruitment Guru Sophie Macpherson
http://uk.blouinartinfo.com/news/story/842768/top-10-career-tips-by...
Dec 28, 2012
Dr. Krishna Kumari Challa
Jan 21, 2013
Dr. Krishna Kumari Challa
http://artdomainname.com/
Jul 12, 2013
Dr. Krishna Kumari Challa
http://creativesandbusiness.com/1537-marketing-for-artists/
marketing art
Jul 23, 2013
Dr. Krishna Kumari Challa
http://creativesandbusiness.com/2648-art-marketing-what-are-your-re...
Art Marketing – What are Your Really Selling?
Jul 29, 2013
Dr. Krishna Kumari Challa
http://canadafreepress.com/index.php/article/56921
Galleries must evolve
Even art galleries have to evolve to survive whether they are in Canada or the United Kingdom.
That’s the view of Lawson Bell, owner of Bell Fine Art in Winchester, UK who says that embracing new talent has helped his business survive when others have been forced to close.
For the past 25 years Bell Fine Art, has been trading from Parchment Street in the historic city of Winchester in the county of Hampshire and in that time interest in antique paintings has plummeted as buyers increasingly prefer contemporary work.
“We have had to move with the times,” says Mr Bell, whose parents established the gallery in nearby Alresford in 1977. “In 1987, 90 per cent of my sales were Victorian masters with the remainder being made up of contemporary originals. Today, just five per cent of my sales are antique paintings and 95 per cent are contemporary originals.
“People will happily spend £2,000 on a contemporary painting but there are so few about that would do that on an antique one. I exhibit at the affordable art fairs and at the one in Bristol recently I was mildly surprised to see customers in their 50s and 60s buying contemporary work – 20 years ago they would have bought antique works.”
Another change has been that customers are no longer interested in purchasing posters and getting them framed. “This was big business in the early days,” recalls Mr Bell. “We used to devote the whole of the ground floor to posters where customers could browse through folders of them at their leisure and then we would frame them up. That market has all but disappeared and so we just carry a couple of catalogues now.”
Aug 3, 2013
Dr. Krishna Kumari Challa
http://indianartscene.blogspot.in/2013/08/10-tips-for-buying-art.html
This article gives tips on how to buy art:
Research on Art
One of the first things to do before buying art is to empower yourself by reading up on art, visiting local art galleries, meeting artists and other people who are actively involved in this field. Talk to artists, consultants and curators to get insights about the functioning of the art market and to also network with like-minded people.
Find out about current trends, read about exhibitions and reviews, and try to get a sense of the art market, prices and resale options.
Look at images and artworks to get an idea about the kind of art that you prefer. Are you inclined towards traditional paintings, contemporary art or perhaps experimental art? It helps to be clear about what you enjoy and what kind of art engages you.
Next find out about reputed galleries and dealers. Visit galleries to see how comfortable you feel while interacting with them. If you are planning to buy art from an online source, find out about safe and credible sites who deliver authentic works. Check with galleries if there is a buy back clause or if they will help you in reselling at a future date.
Get familiar with provenance and authenticity and all the necessary precautions that you must take to ensure you buy an original artwork which is authentic.
Why are you buying?
I find that it is also important to establish your reasons for buying art – is it to cover up a vacant wall or floor space, is it a part of your investment portfolio or do you want to start building an art collection? It helps in deciding the kind of art that you should buy and also in planning a budget for it.
It is always a good idea to begin in a small way and put in only a small amount of money in the artwork initially. You could then see how you feel about the entire process, how the artwork engages you and how confident you feel about investing larger sums in art.
Budget
Perhaps the most important criterion, allocate a budget for art and put in sufficient effort to stay within it. It is often easy to get carried away and spend much more than you had initially intended.
Decide if you are going to spend small sums over a period of time or whether it is going to be a one-time investment for you.
Do make sure that it is only a small percentage of your disposable income and not a portion of your primary investment portfolio.
Aug 15, 2013
Dr. Krishna Kumari Challa
http://www.business2community.com/marketing/marketing-is-a-science-...
Marketing Is A Science Too, Not Just An Art
Aug 28, 2013
Dr. Krishna Kumari Challa
How to market your art: Direct marketing
http://creativesandbusiness.com/2752-art-marketing-the-place-part-o...
--
Sep 2, 2013
Dr. Krishna Kumari Challa
Your job is not what you do but it is the goal you pursue!
Sep 18, 2013
Dr. Krishna Kumari Challa
http://psycnet.apa.org/journals/psp/104/6/1060/
Attitudes without objects: Evidence for a dispositional attitude, its measurement, and its consequences.
Hepler, Justin; Albarracín, Dolores
Journal of Personality and Social Psychology, Vol 104(6), Jun 2013, 1060-1076. doi: 10.1037/a0032282
We hypothesized that individuals may differ in the dispositional tendency to have positive vs. negative attitudes, a trait termed the dispositional attitude. Across 4 studies, we developed a 16-item Dispositional Attitude Measure (DAM) and investigated its internal consistency, test–retest reliability, factor structure, convergent validity, discriminant validity, and predictive validity. DAM scores were (a) positively correlated with positive affect traits, curiosity-related traits, and individual preexisting attitudes; (b) negatively correlated with negative affect traits; and (c) uncorrelated with theoretically unrelated traits. Dispositional attitudes also significantly predicted the valence of novel attitudes while controlling for theoretically relevant traits (such as the Big 5 and optimism). The dispositional attitude construct represents a new perspective in which attitudes are not simply a function of the properties of the stimuli under consideration, but are also a function of the properties of the evaluator. We discuss the intriguing implications of dispositional attitudes for many areas of research, including attitude formation, persuasion, and behavior prediction.
And this could be used in marketing! This is how it is done:
We all have that friend. The Debbie Downer who finds fault with sunshine and lollipops and sees a perpetually half empty glass. Well, it turns out being such a drag might be part of their individual personality—a dimension researchers are calling “dispositional attitude.”
A new study says people with a negative dispositional attitude will, as a rule, dislike things. All things. In other words, haters gonna hate.
Researchers created a scale that required people to report their attitudes towards things like architecture and camping. They found people with positive attitudes were generally open and curious, and tended to follow positive behaviors like recycling and driving carefully. The negative Nellies: not so much. The study is in the Journal of Personality and Social Psychology. [Justin Hepler and Dolores Albarracín, Attitudes without objects: Evidence for a dispositional attitude, its measurement, and its consequences]
Researchers say this personality trait could also be used for marketers—rather than convincing those with a negative dispositional attitude to like their product, they could just convince them to dislike everybody else’s.
http://www.scientificamerican.com/podcast/episode.cfm?id=some-see-e...
Sep 19, 2013
Dr. Krishna Kumari Challa
The Elaboration Likelihood Model (ELM) posits that when people are motivated and able to carefully evaluate messages they tend to be persuaded by central aspects of a message (e.g., the strength of its arguments). In contrast, when they are not motivated or able to elaborate, they tend to be persuaded by more peripheral aspects of a message (e.g., the attractiveness or professional credentials of a speaker). Groundbreaking work by psychologist Shelly Chaiken and others emerged around the same time making similar claims. These theories were a watershed moment in the field, and have been proven to be hugely powerful and influential frameworks for understanding persuasion across a variety of contexts and fields.
http://blogs.scientificamerican.com/mind-guest-blog/2013/09/16/the-...
Sep 19, 2013
Dr. Krishna Kumari Challa
http://artprintissues.com/2013/09/seven-sins-art-marketing.html
Seven Sins of Art Marketing
Sep 29, 2013
Dr. Krishna Kumari Challa
http://creativesandbusiness.com/2873-art-marketing-the-promotion-pa...
Art Marketing – The Promotion Part of the 4P’s
Oct 21, 2013
Dr. Krishna Kumari Challa
The science behind investing in the art world
Devoting a small proportion of your portfolio to more niche assets can have diversification benefits and an investment in art is a good example.
http://www.birminghampost.co.uk/business/business-opinion/trevor-la...
Dec 20, 2013
Dr. Krishna Kumari Challa
Galleries, Shows and Exhibitions – Art Gallery Contracts
http://fineartamerica.com/blogs/galleries-shows-and-exhibitions-art...
If your art is not selling.... think about these things:
http://artprintissues.com/2014/04/26/five-reasons-selling-art-oppor...
Dec 24, 2013
Dr. Krishna Kumari Challa
Marketers need to regard marketing as a science and not an art
I think the biggest shift that marketers need to make is to regard marketing as a science and not an art. Brands have the ability to leverage data to be contextual and predictive. They can serve consumers with the right message at the right time: marketing a cold drink on the hottest day for instance. With the proliferation of mobile devices and targeting, it's moving into a predictive space. Data is so robust that brands can start to predict what consumers want even before they think it and g ..
http://economictimes.indiatimes.com/features/brand-equity/marketers...
Jan 1, 2014