SCI-ART LAB

Science, Art, Litt, Science based Art & Science Communication

I always think about how I can make common people accept science as a part of daily life. 

How about taking the help of what they like the most, i.e., movies and TV serials? I experimented with this idea.  

There is a popular serial broadcasted on one of the regional languages- a Telugu TV channel. Daily the channel people post promos on YouTube. And thousands of fans visit the channel pages to both post and read the comments and give replies.

So I am using these pages to explain  things, feelings, emotions etc. in a scientific  sense. And guess what? People are liking them like hell!

Let me explain how I am doing it with the help of an example. 

It is a beautiful love story which attracted a lot of people. Recently the hero and heroine had a misunderstanding and broke up - which the audience didn't like at all. They want them to reunite. 

Today, the hero sends a message to the heroine who is following him to stop doing that as he wants to forget her.  

Then I posted this message on the promo page:

No, you cannot forget the past and your love that easily, R. 

The brain’s job is to gather and store information. When neighboring brain cells, or neurons, are excited at the same time, neurotransmitter chemicals fire across the microscopic gap between the ends of the neurons’ spindly dendrites. This change in the synapse—the connection point—between neurons is what makes a memory.

For transient short-term memories, that change is fleeting. The more a memory is revisited and repeated, however, the stronger and more enduring that change becomes. Pleasant emotions have been found to fade more slowly from our memory than unpleasant emotions. One mechanism for this uneven fading may involve a process known as minimization.

The more you want to forget a memory, the more you think about it. It bothers you a lot. When you keep thinking of forgetting it, you actually are renewing those brain circuits, again and again. It is impossible in those circumstances to forget, even if you want to do it very badly.

The Memories You Want To Forget Are The Hardest Ones To Lose.  Painful, emotional memories that people would most like to forget may be the toughest to leave behind, especially when memories are created through visual cues. You cannot intentionally forget emotional events as easily as mundane ones. Both pleasant and unpleasant emotional memories are resistant to intentional forgetting.

Get this right R, you cannot forget V, because she is already a part of you! More importantly you are trying to eradicate a part of you , which is highly impossible!

Know what ? People loved it like hell!

Yes, I found a new way to communicate scientific concepts and in the way people want it.

Another example:

They were talking about the heroine and her weight. Then somebody said, "present day heroines are losing their beauty due to workouts".

And this was my reply to the person: "Present heroines workout chesi glow pogottukuntunnaru" - this is not correct. Increased blood flow during exercise will lead to a 'post-workout glow' If you've ever noticed that your skin has a certain glow after a jog or yoga class, you're not imagining things — the "post-gym glow" is real and it can last for several hours after your workout, according to science. Immediate effects of exercise include “increased blood flow to the skin and increased lymph flow, which decreases eye puffiness and you're left with a more radiant glow which can enhance your beauty."

Need I tell you people like it again?

---

Then I added this information:

Humans found to prey on approximately one-third of all vertebrate species An international team of ecologists, life scientists, conservationists and biologists has found that humans prey on approximately one-third of all vertebrate species in existence. In their study, reported in the journal Communications Biology, the group analyzed data collected by members of the International Union for Conservation of Nature (IUCN). In this effort, the researchers focused only on the 47,665 vertebrate species tracked by the organization. In looking at the data, the researchers found that humans prey on approximately 14,663 species, which is approximately a third of those known to the IUCN. They also found that nearly 40% of the species preyed upon by humans are listed as threatened. More specifically, they found that approximately 55% of these species are eaten. And they found that more than half of all the terrestrial species preyed on by humans are part of the pet trade. Also, humans hunt approximately 358 species of finned fish for sport and 452 species of birds—and 207 species of mammals and fish are used for clothing. They also found that 192 mammal species and 82 amphibian species are used for medical purposes.

Every body is delighted!

(Now people started asking me Qs on several things like superstitions, Chandrayaan -3 and what not. 

I am so happy I am able to connect with people so easily and everybody is happy with my presence there )

I have added several informational bits since then. This is one such one when people were debating about the colour of the Heroine's dress:

Some are saying it is red while some are sure it is pink.

These differences in perception are down to our assumptions about how the dress is being illuminated.

Colour isn't colour… it's a reflection of light waves that pass through your eye and are then interpreted by your brain. Just like we don't all hear the same, taste the same etc we don't see the same. It's all input and it's all interpreted by your brain.
You can change the perceived colour of an object by changing the illumination. This is because the colour of the light entering your eye from an object mixes up the colour of the illumination and the colour of the object.
We can't agree on it because we are seeing it on different screens (of phones, desktops , laptops and TV)  with different illuminations.
Moreover if you see it in a relatively low intensity light, or in bright light,  artificial light, sunlight, shadow - the dress will be seen in several shades of red and pink. 
  This is a basic cognitive function: to appreciate the colour on an object, the illumination source has to be taken into account, which the brain does continuously.
So this argument is not necessary about the colour of her dress. 


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